You can find the Gen Z community discussing the best schools and colleges in the virtual space. If you aim to capture their attention, you have to reach where your target audience resides-. The virtual world.
Furthermore, traditional classrooms have undergone a tectonic shift into the digital space. Realizing this trend, educational institutions have been embracing the virtual realm like never before. Hence, to thrive in this fiercely competitive arena, you need to market your institution through digital marketing strategies.
In this blog, we will explore numerous benefits of digital marketing strategies for educational institutions. We will delve deep into some of the most prominent digital marketing strategies, with special emphasis on the potential of social media marketing curated for educational institutions. Further, we’ll embark on some real-world case studies of our agency to see the theory in practice.
#1. Why do educational institutions need digital marketing strategies?
Digital marketing offers several advantages for educational institutions. Let’s discuss.
# 1. Personalised communication: Digital marketing tools, particularly social media platforms, enable schools and colleges to foster stronger connections with prospective students by delivering engaging content that aligns with their tastes.
#2. Wider Reach: Digital marketing can take a school or college’s reach beyond its local borders, attracting students from various parts of the country.
#3. High conversion rates: Digital marketing platforms are more persuasive. They help to reach the target audience on a personal level and it pursues the target audience to take the right action. Eventually, it leads to conversions.
# 4. Boosts Brand awareness: Diverse and innovative social media activities create a pool of follower base. Subsequently, the institution’s name spreads among the people and brand awareness happens by default.
#5 Cost-Effective: Transcending the confines of traditional marketing methods, digital marketing is more cost-effective and assures better ROI.
#2.Digital marketing strategies for educational institutions.
Digital marketing is a transformative force that has the potential to elevate the brand to new heights. Here are some key digital marketing strategies for colleges and schools.
#1.Website optimization: A user-friendly and informative website is crucial to set the ball rolling for your digital marketing strategy. Employing Search engine Optimization Strategies will enhance the website’s visibility. As a result, prospective students and their parents will easily be navigated to the website.
#2. Pay-Per-Click (PPC) Ads:
PPC advertising is one of the cost-effective digital marketing strategies for educational institutions. It targets specific keywords to appear predominantly in search results, particularly during the peak season of admission. Further, PPC ensures accurate budget control and ROI assessment. It allows schools, colleges, and other educational institutes to allocate the budget efficiently. Thus PPC enables optimized campaigns cost-effectively.
#3. Social media platforms:
Tapping the potential of social media is the trending digital marketing strategy that educational institutions across the industry adopt. The potential of social media platforms to ensure a highly targeted audience is the best marketing idea a school or college can resort to. They provide extensive targeting choices for educational institutions to reach certain demographics, such as location, gender, age, interest, educational history, etc. This precision assists educational institutions in connecting with prospective students who show interest in their courses.
#Social media platforms educational institutions can invest in for branding and marketing
No other platform can beat the visual appeal Instagram offers. Moreover, innovative features like hashtags, reels, stories, videos, etc. ensure a dynamic creative space that can showcase the vibrant campus and school life. As a result, students get attracted to the engaging academic life and etch your institution’s name in their memory.
Even amidst the popularity of Instagram, Facebook is still a prominent player in the digital marketing world. It is one of the effective platforms to share content and engage with the student community. Subsequently, the promotion of the college happens.
LinkedIn, the professional social media platform, is an excellent opportunity for educational institutions, including schools and colleges, to connect with current and prospective students. Similarly, you can leverage LinkedIn to establish alumni and industrial connections. Thus, it is one of the cornerstones of digital marketing strategies for educational institutions.
WhatsApp is the most convenient digital marketing tool that an educational institution can rely upon for instant updates. It provides real-time communication enabling schools and colleges to send instant updates. Whether it’s regarding exam updates or emergency announcements, WhatsApp swiftly passes the information.
Quora is another avenue for educational institutions to share their academic expertise and insightful answers to queries. Subsequently, it fosters a community interested in their programs. Thus it strengthens the institution’s online presence and builds brand authority.
YouTube stands at the front line when it comes to digital marketing strategies for educational institutions. This dynamic visual platform offers an immersive experience about campus, lectures, and other aspects of the institution. Further, YouTube analytics help institutions optimize content and reach targeted audiences.
#4 Our Case Studies
The task unfolded was to elevate NSK School, Pathanamthitta, to the top rank in search engine results within a tight six-month window. Our SEO team commenced with a thorough competitor analysis and identified competing schools. Then we assessed their keyword strategies and backlink positions and charted our course of action.
Content optimization and keyword integration became our initial focus. Thus, we ensured that NSK School’s online presence aligns with search engine algorithms. In the next stage, we included – off-page blogs to bolster our strategy to establish branding authority for NSK School. Subsequently, Within six months, NSK School reached the top spot in search engine results. Additionally, the surge in school admissions reflected the increased conversion rates. NSK’s journey exemplifies the transformative power of our SEO services.
Eight Times Eight
Eight Times Eight, a chess academy partnered with us for brand awareness and lead generation. We employed a multifaceted approach wherein we leveraged both Mets Ads and Google Ads, and SEO for brand awareness and lead generation.
Accordingly, we used Meta Ads for Brand Awareness. With engaging explainer videos featuring the academy, we created brand awareness and initiated lead generation.
Simultaneously, we resorted to Google Ads for Lead Conversion with a focus on ‘ chess classes’ as the keyword in the Google Ads set. This precision caught the attention of those seeking chess education.
Further, with keyword filtering, we filtered the most converted keywords to create a specific ad set. It was instrumental in maximizing the conversion rates. Moreover, to ensure consistent performance, we maintained quality traffic and leads. Our efforts found the expression in building the academy’s brand awareness and enhancing the lead conversion rates.
Similarly, with a dedicated SEO strategy, we helped the academy achieve a phenomenal 120% increase in organic traffic. Furthermore, we could place the academy in the top 10 rankings with high-impact keywords within 6 months. Thus, our SEO strategy garnered a wider audience for the academy.
Furthermore, they were struggling with another challenge too. Their cost per lead was approximately RS 10,000, and were getting a substantial amount of unwanted leads. Hence, our task was to generate high-quality leads while reducing the cost per lead.
We focused on keyword optimization and used highly targeted and limited keywords that resonate with the target audience.
As a result, within three months, we could lower the cost per lead from Rs 10,000 to an impressive Rs 3,000. Further, through targeted audience segmentation, we improved the lead quality manifold. Subsequently, engagement and conversion increased.
These case studies underscore the pivotal role digital marketing plays in leading educational institutions to success.
In conclusion, the shift towards digital marketing is beyond a trend. It is inevitable for educational institutions to embrace digital marketing strategies as it amplifies their brand presence and growth.