Elevator/ Lift Branding is an effective marketing strategy. In the closed environment of an elevator, a person getting influenced by a brand ad displayed is very likely. The individual will remember your brand more readily, thus creating a more lasting impression. An enclosed space will protect the image of the brand from external distractions. As a result, such a viewing experience leaves a deep impression on the minds of those looking at it. In addition, elevator branding has been proven to increase sales for brands. When someone is in a lift, they are likely to register the brand subconsciously, as well.
Furthermore, a person uses an elevator several times a day. Hence, lift branding can create multiple impressions of a brand. A person reads and sees the brand in a quiet space for some time. Consequently, consumers will automatically recognize the brand. You can also reach out to your target audience with this kind of promotional activity by branding specific buildings and housing societies.
Advertisements are placed inside the elevators of a residential complex. By strategically placing these ads, users can get the brand’s ethos within a fraction of a second. Furthermore, Elevator Advertising enhances recall and conversion rates due to the captive environment.