This particular design was a bit tricky to come up with as the idea behind this logo was
to create something visually striking. Each part in the logo plays a major role in the overall
impact and attraction of the logo. The first half of the design is the 'W' from Whitefield. The W
was cut in half into a minimal design with smooth and flowy edge. The second half of the
logo also is as important as the first. Hence to emphasise the overall design of the logo, we
chose to use an inverted symmetry, where the F was made out of the same W but upside
Finally the outcome was a logo that we were confident about taking the brand a long way.
We have a gazillion examples to prove this. Hence we wanted our logo to stand out and